Architects of Scalable People Systems
We fuse people-first methodology, high-impact business strategy, and cutting-edge technologies to deliver real, measurable transformation. By centering human experience at the core of every solution. Whether in leadership development, operational optimization, or cultural design, we help businesses not only scale, but thrive
OUR WHY
We’ve seen it too often — organizations trying to build culture and systems in silos, only to end up with burnout, misalignment, and broken trust. When people strategy and business strategy aren’t working together, even the best intentions fall flat. Disconnected efforts cost time, talent, and ultimately the bottom line.We exist to bridge that gap — bringing people, culture, and operations into alignment so that organizations don’t have to choose between humanity and performance. You can have both. We’re here to help you build it.Making Culture & Systems Work Together
We don’t believe in quick fixes or siloed solutions. Our approach starts with learning as a catalyst ; immersive workshops, courses, micro-learnings, and curated content libraries that spark new thinking and skill building across teams. We then move into strategic alignment and system integration, helping organizations embed what they've learned into how they operate. This includes streamlining systems and processes to eliminate friction, increase clarity, and support scalable execution. Through fractional leadership, change management support, and intentional communication strategies, we ensure that transformation is not only understood, it’s fully lived.It’s a whole-systems, people-centered approach to change that’s both practical and profound.
THE HUMANS MAKING IT HAPPEN
Behind the Strategy
RENEE ASHER
Head of Possibility
People Developer, Culture Strategist, and Founder of Abaash Group. With 25+ years across education and corporate leadership, Renee Asher has helped teams from classrooms to Google unlock performance through trust, inclusion, and aligned strategy. Her mission is simple: build companies where people come first and everything else follows. She believes thriving teams don’t happen by chance—they happen by choice. Investing in people is always the strategy.
MANU NEWKIRK
Culture & Experience Architect
Hospitality Alchemist, Culture Architect, and VP & Co-Founder here at Abaash Group. Throughout his 20+ year career,Manu has specialized in creating cultures where both guests and teams feel they truly belong, combining operational excellence with authentic human connection to redefine what hospitality can be. He truly believes in the power of investing in your people!
PRATHIBHA DESHMUKH
Systems Whisperer
Systems Whisperer and backbone of operational precision at Abaash Group, Prathibha Deshmukh brings clarity to complexity. With 15+ years of experience at Deloitte, Oracle, and Meta, she specializes in HR ops, talent acquisition, and organizational design. She leads with systems thinking and human-centered design to help clients align people, processes, and platforms—because when operations flow, people thrive, and strategy becomes reality.